NO. 504/ AD(G)
04-February-2025
Directorate Of Public Instruction (SE) Punjab
Punjab Announces Enrollment Campaign 2025 – A Major Push for Universal Education:
Ensuring every child’s right to education, the Government of Punjab has launched Enrollment Campaign 2025, aiming to bring out-of-school children into the education system. This campaign aligns with Article 25-A of the Constitution of Pakistan, which mandates free and compulsory education for children aged 5 to 16. Furthermore, it supports Sustainable Development Goal (SDG) 4, which emphasizes equitable and quality education for all by 2030.
The campaign, running in two phases – Phase I (February 4 – May 31, 2025) and Phase II (August 15 – October 31, 2025), seeks to boost enrollment rates across Punjab. District authorities, school administrations, and community influencers, including religious scholars and social media activists, are encouraged to play an active role in achieving these targets. Special emphasis is placed on digital awareness, social media outreach, and community engagement to maximize impact.
This ambitious initiative aims to create a lasting impact on Pakistan’s educational landscape, ensuring that no child is left behind. Notification Describes;
پڑھو گے تو بڑھو گے
NO. 504/ AD(G)
DIRECTORATE OF PUBLIC INSTRUCTION(SE)
PUNJAB, LAHORE
DATED: 04-02-2025
To
All the Chief Executive Officers (DEA), in Punjab
SUBJECT: ENROLLMENT CAMPAIGN-2025
Article 25-A of the Constitution of the Islamic Republic of Pakistan declares free and compulsory education to all children of aged five to sixteen years. The PUNJAB FREE AND COMPULSORY EDUCATION ACT, 2014 has been passed and notified.
2. The Government of Pakistan is committed to the Sustainable Development Goals (SDG) 2015-2030 of which SDG Goal 4 “Quality Education” prioritizes equitable quality education and promoting lifelong learning opportunities for all. By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and effective learning outcomes.
3. The Competent Authority has desired to start emergency Enrollment Campaign-2025 with immediate effect. In this connection ENROLLMENT CAMPAIGN-2025 is started from February 04 to May 31, 2025 (PHASE-I) and August 15 to October 31, 2025 (Phase-II).
4. District-wise targets for enrollment of out of school children will be communicated through Provincial Monitoring & Implementation Unit, PESRP, Punjab, Lahore.
5. Divisional Directors (SE/EE), Chief Executive Officers (DEA), District Education Officers (SE/EE-M/W), Deputy District Education Officers (SE/EE-M/W), Assistant Education Officers, and Head-teachers shall play their vital role to achieve enrollment targets in their jurisdiction.
ROLE OF CEO(DEA):
Chief Executive Officer (DEA) shall observe following guidelines to achieve the Enrollment Targets:
- To ensure the Enrolment Campaign-2025 at District, Tehsil, Markaz and School level through DEOS, DDEOS, AEOS & Head Teachers with immediate effect;
- To launch Enrollment Campaign-2025 in Social Media, Print Media, Radio, FM, TV and Cables;
- Successful stories of old students of Public Sector Schools shall also be arranged / telecasted through Electronic Media / Social Media, Print Media, Radio, FM, TV and Cables;
- To create a YouTube Channel for uploading successful stories;
- To create Facebook Page for uploading successful stories;
- for engaging coordinate Deputy Parliamentarians, Prominent Religious Scholars, Philanthropists, Notable Persons and local NGOs for achieving Enrollment Targets of Out of School Children in the District;
- Imam Masjids may motivate the Namazies (نمازی) for enrollment of Out of School Children during their Khutba (خطبہ) during Juma and Eid Prayers;
- To Inaugurate Enrollment Campaign -2025 will be organized at District, Tehsil, Markaz and School level;
- To disseminate the District Enrollment Targets to DEO(SE), DEO(EE-M) and DEO(EE-W) and further dissemination of targets upto school level shall be completed by respective DEOS in their jurisdiction; and
- To consolidate Enrollment Target achieved on daily basis.
ROLE OF HEAD TEACHERS:
Head Teachers shall play their role to success the Enrollment Campaign and reduce dropout of enrolled students. In this connection following steps shall be taken by the Head Teachers: - To convene meetings for enrollment of Out of School Children in school i.e.
• School Council meetings on weekly basis
• Parents Teachers meetings on monthly basis
• Meeting with Alumni of the school - To motivate their students through motivational / spiritual speeches in Morning Assembly for campaigning of Enrollment of out of school children:
• Encourage the parents / relatives to send their out of school children in school.
• Encourage friends, younger brothers as well as neighbors to bring out of school children in school.
- Class In-charge shall also motivate the students for achieving the enrollment targets and also play his role to reduce dropout of enrolled students;
- Class In-charge shall also motivate the members of Student Council for achieving the Enrollment targets;
- To display banners, posters, Pena flex and Flyers for Enrollment Campaign-2025
• Inside and outside of school premises.
• Prominent place outside/near to school - To arrange functions on weekly/monthly basis for giving:
• Appreciation Certificates awarded to the Class In-charge on account of highest enrollment of out of school children in school;
• Enrollment Cup awarded to the Class on account of motivation of out of school children in school and
• Badge (Ambassador of Education) awarded to the students on account of highest admission of out of school children in school.
- Deputy District Education Officer shall award appreciation letter to the Head Teacher on account of achieved highest number of enrolled out of school children in the school at Tehsil.
- Videos and PICS of Pena flex, Banners, Posters, Flyers, inauguration ceremonies, Enrollment Campaign, Walks shall send in the following groups:
i. Meritorious CEOS (DEA) Punjab
ii. CEOS groups
iii. Divisional Directors (SE) groups
ROLE OF DIVISIONAL DIRECTORS(SE/EE):
i. To follow up Enrollment Campaign-2025 on daily basis.
ii. To submit report Regarding gender-wise and District-wise enrollment of out of School Children to the DPI(SE), Punjab, Lahore on following WhatsApp Nos.
0333-4200731 0302-4289522
0333-4354594
iii. To furnish PICS, Videos, Electronic Media, Print Media coverage of each District on daily basis on the above said numbers.
DIRECTOR PUBLIC INSTRUCTION(SE)
PUNJAB, LAHORE
Endt.No. 505/AD(G) 04.02.2025
Enrollment Campaign 2025 – A Step Towards a Literate and Progressive Punjab:
The Punjab Enrollment Campaign 2025 is a transformative initiative to ensure universal access to education. The success of this campaign depends on the collective efforts of education officers, school heads, teachers, parents, and community leaders. Various strategies, including social media campaigns, motivational student assemblies, parent-teacher meetings, and community outreach programs, have been implemented to maximize enrollment.
By engaging local influencers, religious scholars, and digital platforms, the campaign aims to bridge the educational gap and reduce dropout rates. Schools will also organize award ceremonies and appreciation events to encourage participation. The initiative reflects the government’s commitment to eliminating illiteracy and fostering a culture of education.
A well-educated society is the backbone of a prosperous nation. By ensuring that every child receives quality education, Punjab is paving the way for a brighter and more developed future. It is now the responsibility of all stakeholders to contribute towards the success of this campaign and make quality education accessible to every child.
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