NO. 2025/PA.Dir(G)-MISC-IV/G-3
31-March-2025
Directorate Of Public Instruction (Colleges) Punjab
Punjab Government Sets Mandatory Targets for 1st Year Enrollment Drive 2025:
The Government of Punjab has issued a Government Notification through the Directorate of Public Instruction (Colleges), Punjab, emphasizing the importance of the 1st Year Enrollment Drive 2025. The Higher Education Department has observed that enrollment campaigns in some public sector colleges are not being executed seriously, leading to lower-than-expected admissions.
To address this issue, the latest directive mandates a minimum 20% increase in student enrollment for each district. Principals and Deputy Directors must ensure that each college actively participates in structured admission campaigns, properly set up admission and counseling desks, and use social media and promotional materials to attract students. Additionally, compliance with the directives will be closely monitored, and non-compliance will result in disciplinary action.
This notification underscores the Punjab government’s commitment to strengthening higher education access and ensuring every student gets a fair opportunity to enroll in public colleges. Please find notification:
DIRECTORATE OF PUBLIC INSTRUCTION
(COLLEGES), PUNJAB, LAHORE
NO. 2025/PA.Dir(G)-MISC-IV/G-3
Dated: March 31, 2025
To
All the Divisional Directors of Education (Colleges)
in the Punjab
All the Deputy Directors (Colleges)
in the Punjab
All the Principals of Public Sector Colleges
in the Punjab
Notification
SUBJECT: STRICT COMPLIANCE OF GUIDELINES FOR 1ST YEAR ENROLMENT DRIVE 2025
Please refer to the subject cited above.
The Higher Education Department and Directorate of Public Instruction (Colleges), Punjab have prioritized the upcoming 1st Year Enrollment Drive 2025, targeting a substantial increase in student enrollment across all public colleges of Punjab. However, it has been observed that, despite clear instructions previously communicated, enrolment drives in some colleges remain insufficiently organized, lack seriousness, or are carried out as mere formalities. Considering the importance of the upcoming 1st Year Enrolment Drive 2025, all Deputy Directors (Colleges) are hereby directed to strictly enforce the following instructions without compromise:
1. ENROLLMENT TARGETS AND ACCOUNTABILITY
1.1. Your district enrolment target for 2025 is a MANDATORY 20% INCREASE over the previous year’s total enrolment. No excuse or justification for not achieving this target will be entertained.
1.2. Distribute this district-level target among your colleges as per their potential and past performance. You must clearly communicate specific targets to each college principal and provide these distribution details to this Directorate without any delay.
1.3. Principals who express reluctance or resist these instructions must immediately be reported to this Directorate.
2. ADMISSION CAMPAIGN AND PROMINENT ALUMNI DISPLAY
2.1. Each college must launch a rigorous admission campaign as a top priority, utilizing all available resources.
2.2. Display clear, visible pictures of successful alumni prominently with short, impactful descriptions of their achievements, conveying a powerful impression of the college’s legacy and success.
2.3. Showcase the college’s exceptional performance (academic results, Board positions, sports trophies, extra-curricular achievements, teachers’ distinctions) boldly and clearly through banners, posters, flexes, and standees placed strategically throughout the college premises.
3. PROFESSIONAL ADMISSION DESKS
3.1. Past practices of casually setting up one table and a few chairs as an “Admission Desk” are strictly unacceptable.
3.2. Each college MUST create a professional, respectable, and welcoming admission reception. Properly decorate this area, making it visually appealing and professional in appearance.
3.3. Admission forms, updated college prospectuses, magazines, and other promotional materials must always be available at these desks. Shortages will not be excused.
4. COUNSELING DESKS FOR GUIDANCE
4.1. Establish separate desks managed by experienced and dedicated teachers specifically to guide students regarding available subject combinations and future career opportunities.
4.2. Principals must ensure teachers assigned to these desks actively engage with students and parents, guiding them sincerely, rather than passively sitting at these desks.
5. ORGANIZING HIGHLY PUBLICIZED SEMINARS
5.1. Colleges must arrange at least one major seminar focused on the 1st Year Enrolment Drive 2025.
5.2. Ensure maximum local publicity (through posters, banners, announcements in mosques, local media, and social media) for this seminar.
5.3. Invite notable, successful alumni and well-known community figures who can influence and motivate prospective students and parents effectively.
6. RESOURCE UTILIZATION UNDER PPRA RULES
6.1. Principals MUST use all financial resources available under PPRA rules and their delegated financial powers to actively promote the enrolment drive. Any reluctance or hesitation to use funds effectively will not be tolerated.
6.2. Remember, the college’s future success and prestige depend heavily on your present actions and decisions.
7. ACTIVE DOOR-TO-DOOR CAMPAIGN
7.1. Launch a disciplined and organized door-to-door campaign in all nearby communities. Principals must personally supervise and ensure teachers are actively participating.
7.2. Provide each visiting team with informative flyers or pamphlets clearly highlighting college achievements, strengths, and unique facilities.
8. STRICT CAMPUS CLEANLINESS AND DISCIPLINE
8.1. Always keep your college environment spotlessly clean. Cleanliness of classrooms, washrooms, corridors, lawns, and entry points is strictly your responsibility.
8.2. Menial staff MUST always be in proper uniform during duty hours. Immediate disciplinary action will be taken against any staff member not complying with this instruction.
9. ALUMNI INVOLVEMENT AND FUNDRAISING
9.1. Actively engage your alumni network. Request successful alumni to support the college through sponsorships, donations, or participating in promotional events.
9.2. Formally establish an alumni support committee in your college to manage and coordinate these activities effectively.
10. DIGITAL AND SOCIAL MEDIA PRESENCE
10.1. Every college MUST maintain an active and positive social media presence to highlight academic achievements, success stories, ongoing enrolment activities, and alumni testimonials. Principals will be held responsible for their college’s digital presence.
11. STUDENT AMBASSADOR PROGRAM
11.1. Principals should immediately appoint senior students as “Student Ambassadors” who will actively participate in and support enrolment campaigns, creating a positive image among prospective students.
12. ZERO TOLERANCE FOR NON-COMPLIANCE
12.1. All Deputy Directors MUST visit each college in their jurisdiction frequently. Principals who show resistance, casual attitude, or negligence must be immediately reported to this Directorate.
12.2. Officers from DPIC Punjab may carry out unannounced visits. Non-compliance or negligence discovered during these visits will result in immediate action against responsible principals and staff.
13. TIMELY REPORTING AND DOCUMENTATION
13.1. Every Deputy Director and Principal is directed to maintain comprehensive documentation, including photographic and video evidence of enrolment activities, to substantiate their efforts.
13.2. Submit detailed daily reports to the Focal Person of this directorate, strictly adhering to provided proformas.
14. PERSONAL COMMITMENT OF PRINCIPALS
14.1. Principals must personally demonstrate commitment, innovation, and leadership during the enrolment drive. Principals must remain present and actively involved throughout enrolment-related activities and campaigns.
15. CLEAR DEADLINES AND FOLLOW-UP
15.1. Deputy Directors must regularly follow up with Principals to ensure instructions are fully implemented without delays.
15.2. Missing deadlines or not submitting required reports in time will not be tolerated under any circumstances.
IMPORTANT NOTICE:
Every Deputy Director and Principal must treat these instructions as mandatory. Any negligence, delay, casual behaviour, or deviation from these directives will lead to disciplinary proceedings without exception.
Immediate, diligent, and wholehearted implementation of these guidelines is mandatory to achieve our common goal of making the 1st Year Enrolment Drive 2025 successful. Cooperation and understanding in this regard are required and expected from all involved parties.
Issued under the Authority of:
DR. SYED ANSAR AZHAR
DIRECTOR PUBLIC INSTRUCTION
(COLLEGES) PUNJAB
DIRECTOR (GENERAL)
Why Punjab’s Enrollment Drive 2025 Matters for Students and Institutions:
The strict implementation of the 1st Year Enrollment Drive 2025 highlights the Punjab government’s efforts to expand access to higher education and improve institutional efficiency. By setting a mandatory 20% increase target, the initiative aims to ensure that more students benefit from public colleges while strengthening the academic landscape of the province.
This policy encourages colleges to enhance their outreach through structured admission desks, promotional campaigns, digital presence, and alumni engagement. Additionally, the government has introduced a zero-tolerance policy for non-compliance, ensuring principals and education officials take this enrollment drive seriously.
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